
The exact definition, name, and celebratory method of the period varies from culture to culture: According to Yanovski et al, in the United States the season "is generally considered to begin with Thanksgiving and end after New Year's Day". According to Axelrad, the season in the United States encompasses at least Christmas and New Year's Day, and also includes Saint Nicholas Day. The U.S. Fire Administration defines the winter holiday season as the period from December 1 to January 7. According to Chen et al., in China the Christmas/winter holiday season "is generally considered to begin with the winter solstice and end after the Lantern Festival". Some stores and shopping malls advertise their Christmas merchandise beginning after Halloween or even in late October, alongside Halloween items. In the UK Christmas food appears on supermarket shelves as early as September.
The precise definition of feasts and festival days that are encompassed by the Christmas/winter holiday season has become controversial over recent decades. Traditionally, the only holidays included in the "season" were Christmas Eve, Christmas Day, Boxing Day (in some countries), and New Year's Day. In recent times, this definition has begun to expand to include Yule, Hanukkah and Thanksgiving. (See also list of winter festivals.)
United States
According to Axelrad, in his analysis of the writings of James Fenimore Cooper and Susan Fenimore Cooper, the winter holiday season has developed significantly over the history of North American colonization by Europeans and the United States. Originally, the winter holiday season "coincided with the conclusion of the agricultural cycle. With the harvest in, the pork slaughtered, the wine and beer properly aged, in the British Isles and colonial America it was a time of eating and drinking, but also of disorderly and promiscuous behavior." During the 18th century the important holiday of the winter holiday season in New York was New Year's Day, with cookies being "given as gifts, often by merchants". There was a battle for which primary holiday to celebrate during the Christmas/winter holiday season during the 19th century, with Christmas not becoming "the uncontested, supreme American gift-giving holiday" until the turn of the 20th century. During the 19th century, merchants would advertise gifts for the "winter holidays", encompassing the entire span of the winter holiday season. Two versions of Clement Clarke Moore's poem "A Visit from St. Nicholas" were in circulation, one talking of the "the night before Christmas" and the other talking of "the night before New Year".
Shopping
Several of the religious festivals during the Christmas/winter holiday season are celebrated with the exchanges of gifts, and the winter holiday season thus also incorporates the holiday shopping season. This comprises a peak season for the retail sector at the start of the holiday season (the Christmas shopping season) and a period of sales at the end of the season, the January sales.
Although once dedicated mostly to clearance sales the January sales now comprise both winter close-out sales and sales comprising the redemption of gift certificates given as presents. Young-Bean Song, director of analytics at the Atlas Institute in Seattle, states that it is a "myth that the holiday shopping season starts with Thanksgiving and ends with Christmas. January is a key part of the holiday season." stating that for the U.S. e-commerce sector January sales volumes matched December sales volumes in the 2004/2005 winter holiday season.
Many people find this time particularly stressful.As a remedy, and as a return to what they perceive as the root of Christmas, some practice alternative giving.



